Brochures and flyers hold a lot of marketing information in the textual format to grab audience attraction. The fonts of these text information add more value to it, in order to perceive information. The attributes of fonts such as font type, font face, size, and color play a vital role to grab more attention from your target audience. After the development of digital software, typography turns out to be more creative and technical. The two most important qualities that your text should have are a readable font, and high contrast.
Font help to differentiate between the contents. This segregation is important, as every content and its design typically include a title as well as sub-content points. This differentiation can be created by usage of serial font for the titles and sans serif fonts for the content, sub contents etc. Serif fonts have the little embellishments at the tops, bottoms, and edges of letters, while sans serif does not have these embellishments, thus helps separate the two elements without having to use a non-professional font for either. The most commonly using sans-serif fonts are Arial, Helvetica for display and printing medium as they are clean and crisp to read on screens. They also come standard, so by choosing fonts such as these, you can be sure that the text will visually be the same on every screen.
One of the most important choices that can be made about a printing design is the option to choose which fonts to use. Fonts are frequently what draw people to look at the printed matter. Keeping this in mind, there are thousands and thousands of choices available at typography creatives at present. The style of writing chosen often depends on the material or the print technique. For example, it is recommended to avoid using serif if printing on foil or embossing the paper, and that text should have more than a 1.5-point thickness.
A serif font which has one small kick is recommended for regular printing as it is seen as more readable; sans-serif which has no kick should be saved for headlines. 18pt is considered to ideal font size for printing which has higher visibility range and easiest to read. Color is a creative decision whether your information requires or not. Often, a color of the font is hugely affected by the background color of the design, which sometimes turns to be attractive but ends up difficult to read.
Full sans are most ideal for all kind of publishing information specifically for brochure printing and met pet printing. It includes small caps, fractions, classic style figures which are accessible through any graphics program such as Corel Draw and Adobe Illustrator. The Venice Serif Font Family which appears modern and functional font is ideal for branding, packaging, and promotional materials. This font family is very much optimized for web usage as it includes four weights, italics etc.