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  2. What Is Geofencing? How Does It Work?
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  4. Give your guests a sneak peek into your big day – New Wedding Invitation Trend
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  10. Choose Your Best Photos | Photo Albums – A Thing Of The Past
  11. Simple guide to follow doing pregnancy – should you really eat for two?
  12. Deal Braxton Hicks – Ways to Go Ahead!
  13. Flyer Design Tips To Boost Your Marketing Campaigns
  14. Danger Of Blood Clot – Get Remedy Soon & Enjoy the Joy of Motherhood
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  16. Tips to Tame Your Tummy – Avoid Nausea During Pregnancy
  17. Why Your Fabrics Get Ruined? Some of The Laundry Signs To Watch!
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Sunday, August 18, 2019
  1. 7 Emerging Big Data Technologies to Watch Out in 2019
  2. What Is Geofencing? How Does It Work?
  3. A Simple Guide to Beautiful Wedding Welcome Bags
  4. Give your guests a sneak peek into your big day – New Wedding Invitation Trend
  5. Power packed milkshake varieties for summer – Try out from home
  6. Focus On Your Service and Branding Rather Than Budget – StartUp Business Goals And Ideas
  7. Can Anger affect your unborn child? Ways to control it during pregnancy
  8. Does Your Voice Change During Pregnancy? Myths and Facts
  9. Feel amazing with these unusual wedding celebrations – Ready to spend?
  10. Choose Your Best Photos | Photo Albums – A Thing Of The Past
  11. Simple guide to follow doing pregnancy – should you really eat for two?
  12. Deal Braxton Hicks – Ways to Go Ahead!
  13. Flyer Design Tips To Boost Your Marketing Campaigns
  14. Danger Of Blood Clot – Get Remedy Soon & Enjoy the Joy of Motherhood
  15. Stop Post – Pregnancy Hair Loss – 5 Natural Ways to Avoid it!
  16. Tips to Tame Your Tummy – Avoid Nausea During Pregnancy
  17. Why Your Fabrics Get Ruined? Some of The Laundry Signs To Watch!
  18. Corporate Career Path – Tips For Advanced Career Path
  19. Surprise Your Loved Ones With Attractive Dining Ideas
  20. Attractive Fonts For Your Brochures And Flyers – Creative Ideas
  21. Happy Sparklers Make Happy People!!!
  22. Make Your Product Packaging Sustainable – Ideas to Go!
  23. Innovative Improvements In Testing Field – Learn About Ups And Downs
  24. Incredible Amenities to Step Into New World -Trendy Ideas to check before buying a home
  25. Let’s Love Sparklers – Sparkle with all Your Heart!
  26. How To Do Smart Work Rather Than Hard Work – Interesting Tips For Your Career
  27. New Green Packaging Material Ideas – Starch & Clay Plays a Role
  28. Top Benefits of Attractive Sale Brochures – Effective Business Strategies
  29. Cherish Your Happy Moments at Your Old Age – Luxury Living!!!
  30. Future of Automation – RPA Automation Anywhere
  31. Top 5 Things Manufacturing Business Needs to Thrive – Competitive strategy
  32. Relax Yourself In Pregnancy Period – Deal With Stress & Emotions
  33. Strategies for Print Vendors: Retain Relevance & Foster Deeper Customer Connections
  34. What’s special in coffee table book printing? Promotional secrets
  35. Revolution of Stripping & Blanking Machines in this Modern World
  36. Work Behind Every Cakes and Snacks – Unrevealed the Usage of Starch
  37. Flyers vs Social Media – Marketing Trends of 2019
  38. Is Certifications are Mandatory For Pay Hike – Corporate Plans and Ideas
  39. Small Travel Guide for New Moms – Plan Your Trip!
  40. Varieties of Birthday Cake Sparklers – Surprise Your Friend
  41. Is Printing The Best Choice Than E-Books? Shed New Light In Your Business
  42. Build Own Vegetable Garden – Go Ahead with These Steps!
  43. Manpower vs Automated Machines – Effective Cost Strategies
  44. How women are so stressed than men – Healthy living tips
  45. Importance of Diaries in Corporate – Business Tricky Tips
  46. HAPPY BIRTHDAY RAJINI – FROM CONDUCTOR TO SUPERSTAR
  47. Advantages of Aluminium Fencing – Backyard Gardening
  48. Benefits of Working in Office During Pregnancy – Pros and Cons
  49. Corporate Companies Vs Start-Up Companies – Start Your Future Now
  50. Merits of Pursuing Big Data Certification – Reason behind This!
  51. Explore WMS in Your eCommerce Business – Profit Analysis
  52. Improve Productivity in Your Business by Investing in WMS
  53. Spend Time With Kids – Balance Your Depression and Work Life
  54. Current Scenario of Real Estate Business – Tips to Buy New Home
  55. Stay in Your Current Position and Demand For High Pay – For Experienced People
  56. Work Style of Corporate Companies and Start-up Companies – Knowledge Differences
  57. INDIA VS AUSTRALIA – 3RD T20 – VIRAT KOHLI SPECTACULAR INNINGS LEVEL THE SERIES 1-1
  58. INDIA VS AUSTRALIA FIRST T20 – DHAWAN VS RAIN HEROIC PLAY ENDS IN INDIA LOSS
  59. GET READY FOR WAR ON SMARTPHONES – PUBG TREND
  60. VOICE’S ON SARKAR DIWALI – BUZZ ABOUT CASES

 

Fencing

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofencing can better surprise and delight customers – and in the future, radically change the way companies deliver location-based experiences.

From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware. How does geofencing work, and how can mobile app developers better deploy geofencing technology? Here’s what you need to know about geofencing.

Geofencing: What is it?
Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.

What does it mean in practice? Think about it like this: geo-fencing is like an electric fence for your dog but in the real world. Geo-fencing allows for the setup of virtual fences or areas, wherein the entering and exiting through the areas triggers a response or action by the individual or company monitoring the geo-fence. So, instead of alerting a pet owner when Fluffy wanders into the neighbor’s yard, geo-fencing triggers alerts for a business owner when key things happen: a customer visits a store, for example, or the store of a competitor.

How does it work?
To make use of geofencing, an administrator or developer must first establish a virtual boundary around a specified location in GPS- or RFID-enabled software, which can be as simple as a circle drawn 100 feet around a location on Google Maps. This virtual geofence will then trigger a response when an authorized device enters or exits that area, as specified by the administrator or developer. Put simply, picture virtually unfolding a paper map, taking a virtual pencil, and then drawing a virtual circle around a desired part of the map. Then, whenever someone or something enters or exits that area, you are alerted.

What is it used for?
Early geofencing application revolved around using GPS to track herds of livestock or using ankle monitors to keep an eye on criminal offenders. This tracking then developed into keeping track of truck drivers on their routes as well as using “smart cards” to track employee movements in a building.

Today’s use of geofencing has evolved beyond simply tracking where a target customer (or a herd of sheep) is at any given time. With privacy concerns challenging companies to rethink their use of geofencing, companies like Radar are leading the way in innovating how geofences can improve the user experience.

Take, for example, Burger King’s Whopper Detour Campaign. Burger King ran a promotion to sell Whopper burgers for $0.01 – but only to customers within a 600-foot radius of a McDonald’s. Customers could download the Burger King app and head to their nearest McDonald’s. When they were within the geofence, the app would redirect them to their nearest Burger King to redeem the promo.

This is just one way brands are thinking creatively of how to use geofencing to surprise and delight customers – without invading their privacy.

Geofencing: A Matter of Privacy
As expected, not all individuals are comfortable having their location data shared via geofencing. In fact, in 2017, Massachusetts was one of the first states to enact a consumer protection law that objected to the use of location-based advertising. The Attorney General blocked an ad campaign from Copley Advertising, which was hired by a Christian organization to set up a geofence around women’s health clinics that would target women in the waiting room or nearby with anti-abortion ads.
While many ad-tech companies use geofencing to collect data on customers, new pioneers in the geofencing space, like Radar, are careful to put the user experience at the forefront of innovation. In a space dominated by ad tech and data monetization companies, Radar’s privacy-first approach means they do not sell any data they collect, nor do they share location data across customers.

Geofencing: 2019 and Beyond
The geofencing industry is expected to grow over 27% by 2022, citing “technological advancements in the use of spatial data and increasing applications in numerous industry verticals.”

While retail and travel are two industries already invested in geofencing, there’s a lot of potential for this technology to grow to government, healthcare, and more. Surprising and delighting customers is just the first step to integrating geofencing more thoughtfully in nearly every aspect of life. Over time, users will come to expect, rather than be surprised by, the way companies use geofencing. We expect to see companies use geofencing more strategically to send contextually relevant messages, build contextual experiences, and understand location data more thoughtfully.

This article is contributed by Radar.

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